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THE CONCEPT


Ask what truly matters
and go from there.

Every treatment plan has a point of maximum leverage. A critical factor that, if identified and addressed correctly, changes everything that follows. A bone level, a lip line, an occlusal plane. Get it right and the rest flows. Miss it and no amount of refinement compensates.

Together with Straumann, we gather around this question. Not to launch a feature. Not to review a workflow. But to go deeper than workflow and into the reasoning, the sequencing, the decisions that are irreversible.

This is a meeting about clinical precision, diagnostic thinking, and the power of digital tools when applied to what actually matters. Learning from the best. Learning from each other.

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why should you join?

01.

Identify the Critical

Deep dive into critical thinking. How to read a case and find the one element that determines everything else. Diagnostic frameworks from leading minds across disciplines.

02.

Design Around It

How Smilecloud technology translates that critical finding into a blueprint. Live demonstrations, case walkthroughs, real-world complexity.

03.

Connect with Peers

An intimate gathering of the practitioners who push this field forward. The conversations between sessions are as formative as the sessions themselves.

04.

Sharpen Clinical Judgment

Technology does not replace thinking, it amplifies it. The focus is on decisions that define outcomes: what to prioritize, what to ignore, and when precision changes everything.

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10 year anniversary

A DECADE OF REIMAGINING
SMILE DESIGN
In 2016, Smilecloud was incorporated with a single belief: that smile design could be transformed by intelligent software.

Ten years later, that belief has become a global community, a product suite, and a body of clinical work that speaks for itself.

The 2026 meeting happens to fall on that anniversary. We intend to mark it properly.
SAVE your SEAT now
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Meet our
Speakers

Each speaker is unique not for their title but for their thinking. These are practitioners who have developed distinctive approaches to critical decision-making in digital dentistry. They are generous enough to share exactly how they think.

View all Speakers
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Florin Cofar

Prosthodontist
,
Romania
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Eric Van Dooren

Surgeon
,
Belgium
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David Norre

Surgeon
,
Belgium
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Wael Att

Surgeon
,
USA
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Venceslav Stankov

Surgeon
,
Bulgaria
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Gustavo Giordani

Surgeon
,
Brazil
SEPT 11/12  
2026

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Live in
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Frequently Asked Questions

What’s included in my ticket?

What's the nearest airport?

Do I need to bring a printed ticket?

Can I transfer my ticket to someone else?

Where is the venue located?