/critical

Image

The Concept

Ask what truly matters and go from there
Every treatment plan has a point of maximum leverage. A critical factor that, if identified and addressed correctly, changes everything that follows. A bone level, a lip line, an occlusal plane. Get it right, and the rest flows. Miss it, and no amount of refinement compensates.

This September, together with Straumann, we gather around one question: What is truly /critical in a treatment plan?

Alongside the year’s most important technology developments, we’re bringing together an event designed to stay with you long after it ends. A meeting about clinical precision, diagnostic thinking, and the power of digital tools when applied to what actually matters. Learning from the best. Learning from each other.
Line Bg

why should you join?

01.

Identify the Critical

Deep dive into critical thinking. How to read a case and find the one element that determines everything else. Diagnostic frameworks from leading minds across disciplines.

02.

Design Around It

How Smilecloud technology translates that critical finding into a blueprint. Live presentations, case walkthroughs, real-world complexity.

03.

Connect with Peers

An intimate gathering of the practitioners who push this field forward. The conversations between sessions are as formative as the sessions themselves.

04.

Sharpen Clinical Judgment

Technology does not replace thinking, it amplifies it. The focus is on decisions that define outcomes: what to prioritize, what to ignore, and when precision changes everything.

Line Bg

10 year anniversary

A decade of reimagining Smile Design
In 2016, Smilecloud was incorporated with a single belief: that smile design could be transformed by intelligent software.

Ten years later, that belief has become a global community, a product suite, and a body of clinical work that speaks for itself.

The 2026 meeting happens to fall on that anniversary. We intend to mark it properly.
SAVE your SEAT now
Line Bg

Meet our
Speakers

Each speaker is unique not for their title but for their thinking. These are practitioners who have developed distinctive approaches to critical decision-making in digital dentistry. They are generous enough to share exactly how they think.

View all Speakers
Image

Eric Van Dooren

Surgeon
,
Belgium
Image

Florin Cofar

Prosthodontist
,
Romania
Image

David Norre

Surgeon
,
Belgium
Image

Wael Att

Surgeon
,
US
Image

Gustavo Giordani

Surgeon
,
Brazil
Image

Thiago Ottoboni

Prosthodonist
,
Brazil
Image

Marcelo Giordani

Surgeon
,
Brazil
Image

Victor Clavijo

Prosthodontist
,
Brazil
Image

Stavros Pelekanos

Surgeon
,
Greece
Image

Venceslav Stankov

Surgeon
,
Bulgaria
Image

Juan Arias Romero

Surgeon
,
Spain
Image

Adina Barbur

Orthodontist
,
Romania
Image

Ioan "Johnny" Barbur

Orthodontist
,
Romania
Image

Alejandro Lanis

Prosthodontist
,
Chile
Image

Anatoliy Tokar

Prosthodontist
,
Ukraine
Image

Nuno Sousa Dias

Orthodontist
,
Portugal
Image

Adrian Argint

Prosthodontist
,
Romania
Image

Benjamin Cortasse

Surgeon
,
France
Image

Pierre Layan

Prosthodontist
,
France
Image

Gabriela Lascu

Dental Technician
,
Romania
ImageImageImageImageImageImageImageImageImageImage
ImageImageImageImageImageImageImageImageImageImage
Line Bg

Frequently Asked Questions

Invite - only. Who can join?

Invoicing and payment

What's the nearest airport?

Do I need to bring a printed ticket?

Can I transfer my ticket to someone else?

Where is the venue located?